YouTube, home of the world’s number one podcast platform and leading music service, selects audio advertising giant SiriusXM Media as exclusive U.S. audio distributor<\/i><\/p>\n
New deal strengthens SiriusXM’s leadership in driving the largest ad-supported audio ecosystem and gives brands exclusive access to YouTube’s audio-first inventory <\/i><\/p>\n
new york<\/span>, April 22, 2026<\/span> \/PRNewswire\/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The deal makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and Expansive Streaming and Podcast Networks, the exclusive advertising agency for YouTube audio ad inventory in the United States. For the first time, advertisers will have access to guaranteed impressions at scale, backed by the same advanced targeting and measurement as the YouTube ecosystem.<\/p>\n \u201cAudio is one of the most powerful mediums for listeners, creators and advertisers alike, and at SiriusXM Media, we\u2019re proud to be at the forefront of helping brands leverage that impact at scale,\u201d said Scott Walker, Chief Advertising Revenue Officer, SiriusXM. \u201cBy partnering with YouTube, the true leader in ad-supported content consumption, we are connecting our unique skill set with audiences and creating unparalleled opportunities for marketers and creators to grow their businesses.\u201d<\/p>\n \u201cYouTube has become the leading destination for audio-first content where fans can connect with their favorite podcasts, music and creators,\u201d said Romana Pawar, senior director of product for YouTube Advertising. \u201cPartnering with SiriusXM Media will make it easier than ever for advertisers to take advantage of these high-profile moments.\u201d<\/p>\n YouTube Audio Ads lets you reach listeners wherever they are with audio-first content and actions like podcasts, talk shows, and music immersion. By meeting users in the right environment for viewing and engagement, such as when playing YouTube content on a smart speaker, brands can take advantage of immersive viewing experiences across YouTube’s vast ecosystem of creators. It has more than 212 million monthly listeners in the U.S., according to research from SiriusXM Media and Edison Research.1<\/sup> Engage with audio-first content and environments on YouTube.<\/p>\n Starting this fall, advertisers will be able to buy guaranteed audio ad impressions for YouTube’s high-value viewers directly at scale for the first time through SiriusXM Media, combining it with an audio-first activation approach to expand reach and impact. Brands can now reach YouTube’s broad next generation of engaged viewers in the same place they purchase SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless purchasing experience powered by AdsWizz Inc.’s ad technology platform. As audio continues to reach consumers as a constant companion throughout the day, from the commute to the office, this deal gives brands the opportunity to reach a valuable audience that is increasingly leaning towards audio-first behavior and content on YouTube during high-profile moments.<\/p>\n<\/p><\/div>\n Powered by AdsWizz, SiriusXM Media now has access to 255 million monthly listeners2<\/sup>\u2014 Reach approximately 90% of the U.S. population ages 13 and older \u2014 Deliver extensive scale and progressive reach, best-in-class measurement and targeting capabilities, and a premium brand-safe environment across all key audio touchpoints. The groundbreaking partnership with YouTube underscores SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever viewers watch.<\/p>\n For more information, please visit https:\/\/www.siriusxmmedia.com\/advertise-on-youtube-audio.<\/p>\n About SiriusXM Holdings, Inc. Media contact: 1<\/sup> Edison Research, Infinite Dial 2026 + SiriusXM Media View original content to download multimedia: https:\/\/www.prnewswire.com\/news-releases\/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states-302749723.html<\/p>\n<\/p><\/div>\n #SiriusXM #Media #YouTubes #exclusive #audio #advertising #agency<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube, home of the world’s number one podcast platform and leading music service, selects audio advertising giant SiriusXM Media as exclusive U.S. audio distributor New deal strengthens SiriusXM’s leadership in driving the largest ad-supported audio ecosystem and gives brands exclusive access to YouTube’s audio-first inventory new york, April 22, 2026 \/PRNewswire\/ — SiriusXM (NASDAQ: SIRI) … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2984,2345,1174,1293,2270,2982,2760,2983],"class_list":["post-1081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-agency","tag-audio","tag-exclusive","tag-media","tag-siriusxm","tag-youtube","tag-youtubes"],"_links":{"self":[{"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/posts\/1081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yasbou.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1081"}],"version-history":[{"count":0,"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/posts\/1081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yasbou.com\/index.php?rest_route=\/wp\/v2\/media\/1082"}],"wp:attachment":[{"href":"https:\/\/yasbou.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yasbou.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yasbou.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/b>SiriusXM is North America’s leading audio entertainment company with a portfolio of audio businesses including its flagship subscription entertainment service, SiriusXM. Pandora’s premium ad-supported music streaming service. A vast podcast network. A suite of business and advertising solutions. SiriusXM offers a diverse mix of live, on-demand and curated programming across music, talk, news and sports, delivering a wide range of content to listeners wherever they tune in. For more information about SiriusXM, please visit www.siriusxm.com.<\/p>\n
<\/b>Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com<\/p>\n
2<\/sup> Edison Research, Infinite Dial 2026 + SiriusXM Media<\/p>\n<\/div>\n<\/div>