Xperi has launched a premium version of its DTS AutoStage Broadcaster Portal, introducing new analytics tools designed to provide radio stations with more detailed and timely insights into audience viewing behavior.
The new product, DTS AutoStage Broadcaster Portal Premium, will be demonstrated at the NAB Show Las Vegas April 18-22, according to a news release.
The premium tier is built on Xperi’s existing DTS AutoStage platform, an in-car entertainment system currently integrated into more than 16 million cars worldwide. The company says its platform generates significant listening data, including more than 34 million hours of radio listening per month in the U.S. alone.
With this upgrade, for the first time, subscribed radio stations will have access to competitive station rankings categorized by time of day and delivered in near real-time. Additional features include enhanced music charts and data export capabilities for use in programming and advertising strategies.
“When we first launched the DTS AutoStage Broadcaster Portal, we knew we were capturing lightning in a bottle by giving radio stations a level of audience visibility that never existed before,” said Joe D’Angelo, senior VP of commercial strategy and partnerships at Xperi. “We worked with broadcasters across the country to evolve the portal to give them the granular, actionable intelligence they need. The result is our industry-first new premium tier, which allows broadcasters of all sizes, from major market leaders to local community stations, to see where their station ranks in their own market and neighboring markets at any time of the day.”
First introduced in 2023, the station portal analyzes more than 12 billion pieces of data each month and is used by thousands of U.S. radio stations. Xperi says the platform provides audience measurement across 302 markets, including smaller regions where ratings data was previously limited or non-existent.
“Sixty-six percent of U.S. adults listen to AM/FM radio every day, making radio one of the most powerful forces in media. And most of that listening happens in cars, and traditional listening analytics only represent a small portion of that audience,” said D’Angelo. “Our DTS AutoStage Broadcaster Portal Premium opens a much wider window into listener behavior, knowing exactly where your audience is listening, when they’re listening, how long they’re listening, and what content they enjoy most, and delivering that intelligence at unprecedented speed and scope to enable smarter programming, decision-making, stronger audience connections, and new opportunities for monetization.”
The DTS AutoStage platform is currently available for 13 automotive brands including BMW, Ford, Audi and more. Xperi said its global footprint has expanded by 300% since 2024.
New features in the premium tier include station rankings by time of day across local and neighboring markets, near real-time data tracking across multiple time frames, a weekly Top 100 Songs chart based on listening sessions, and downloadable reports for sales and marketing. The platform also introduces enhanced listening heatmaps that combine FM, HD, and translator signals into one view.
Xperi said the expanded analytics will allow radio stations to better understand audience patterns and identify listening beyond their core markets, potentially creating new advertising opportunities. The company noted that U.S. radio broadcasts generate approximately $17 billion in advertising revenue annually.
DTS AutoStage Broadcaster Portal Premium is available for stations that broadcast in both analog and digital formats.
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